The Stockholm-based Leadstar Media continues to explore new markets across the Atlantic, widening its presence in both North and South America. Their new site, Miscasasdeapuestas.com/mx, focuses on Mexico and is the fourth site in Latin America for the company, after Brazil, Colombia and Peru. Leadstar Media is also active in North America with, Unitedgamblers.com for the US market and Mybettingsites.com/ca for Canada. 

After its initial launch in 2019, as a comparison site for online bookmakers that are operating legally in Spain - with a license from the Direccion General de Ordenacion del Juego – Miscasasdeapuestas.com has since grown to cater to punters from Colombia, Peru, and now Mexico, positioning itself as a go-to-guide for Spanish speaking online bettors. 

With its sister website that compares online bookmakers in Brazil, Sitedeapostas.com, Leadstar Media is making big strides in an attempt to capitalize on the potential that the iGaming industry is starting to find within the Latam region. 

The company is experiencing growth in all of these countries but also in the US and Canada, so Mexico was seen as the next natural step for them. The new site is located within the established domain Miscasasdeapuestas, the same domain as the Colombian and Peruvian sites, which will help it to rank higher in search engines and also improve its online optimization.

The Spanish speaking country with the largest potential

Mexico is the biggest Spanish speaking country in the world, it has the third-largest population in the American continent, and Mexicans are passionate about sports and betting… but the online segment of gambling remains to be fully explored.  

With that in mind, the comparison site aims to “become a reference for Mexican players who want to find information about online betting, bookmakers, betting offers and online payment methods; as is already available for Peruvian and Colombian bettors”, said Borja Mendez, Website Manager of Miscasasdeapuestas.com

Jacob Ljunggren, Product Director for Leadstar, stated: “We are very pleased with the decision to include the Mexican market in our product offerings. This expansion goes in line with our plan of having a presence in all major Spanish-speaking markets around the world.” 

Leadstar Media is one of the largest lead generation companies active in the online sports betting industry, with a portfolio of more than forty websites targeting over 20 GEOs. These include, aside from the ones already mentioned in the American continent, also European, African and Asian countries.